Vegan

Hellmann's has made a big splash by rebranding its vegan mayo to appeal to flexitarians, in a sign of the influence of labels on sustainable food purchases. In the UK, Hellmann's egg-free mayonnaise is no longer labelled 'vegan', with…
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A new consumer survey highlights the three key barriers to plant-based food purchases in the US, and the opportunities for brands to overcome them. Alternative protein finds itself at a bit of a crossroads in the US, where sales and…
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Taylor Swift fans could buy plant-based meat dishes at her Eras Tour concerts in Real Madrid's Santiago Bernabéu Stadium. "You smoked, then ate seven vegan nuggets." Taylor Swift may not exactly have butchered the lyrics to her…
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As the famed hazelnut spread turns 60, confectionery giant Ferrero will introduce a vegan version of Nutella in Europe later this year. In the TV show How I Met Your Mother, there's an episode where all the main characters contend with…
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A Danish court has thrown out a case brought by a woman who claimed her rights were violated after a hospital did not offer adequate vegan options during her pregnancy. Despite one district court recognising veganism as a protected…
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Lidl Netherlands has completed a successful pilot experiment by placing plant-based analogues next to meat in stores. The results? A 7% sales growth. Discount retailer Lidl is continuing its recent efforts to ramp up its vegan product…
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Speaking on his Prof G Pod, marketing expert and professor Scott Galloway laid out the steps plant-based meat brands need to take to secure their future. Scott Galloway is a man known for being right when it comes to the business world.…
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Germany – Europe's largest vegan market – produced nearly 17% more plant-based meat last year than in 2022, according to federal data. Two months after the German Society for Nutrition updated its dietary guidelines to recommend halving…
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Impossible Foods CEO Peter McGuinness sat down with Bloomberg Television to talk about the struggles of plant-based meat, consumer preferences, and a potential IPO. The plant-based meat category was launched incorrectly, there are too…
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Lactalis Canada, a subsidiary of the French dairy giant, has introduced a new plant-based milk brand to the market, just after converting one of its facilities into a fully vegan hub. In a huge sign of the plant-based industry's…
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Dutch plant-based meat startup The Vegetarian Butcher has teamed up with Californian precision fermentation pioneer The Every Company to use its animal-free egg whites in meat analogues. Unilever-owned The Vegetarian Butcher will make…
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Health, e-commerce and almond milk are vital in a sector that shows long-term potential despite recent headwinds, according to a new report by the Plant-Based Foods Association. In spite of a rough year for sales and investment in the…
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In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers a vegan salad partnership, a plant-based cheese rebrand and EU funding…
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There's a new luxury vegan hotel in Santorini, with biodegradable toiletries, bamboo slippers, and, of course, a plant-based breakfast. Co-owner Artemis Sorotou spills the beans on the Ethos Vegan Retreat. While the world of ethical and…
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This year's Met Gala featured vegan products from Impossible Foods, Neat, Stockeld Dreamery and Tindle Foods, showcasing plant-based indulgence to the world's most influential celebrities. The Garden of Time was this year's theme for…
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After a mixed start to the year, with both revenues and sales declining in Q1, Beyond Meat remains optimistic about the rest of 2024, pointing to the rollout of its healthier and costlier plant-based beef. As the fourth iterations of…
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Geared towards meat-eaters, Impossible Foods' first ad campaign since its rebrand is all about flavour and health – the two things Americans care most about in their food. A hot-dog-eating contest, lusting over nuggets, and an overly…
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UK plant-based meat challenger brand THIS is launching the country's first nationally distributed vegan chicken thighs, starting with Tesco next week. THIS, the cult-favourite plant-based meat brand, is rolling out a first-to-market…
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The Late Show featured vegan cheesemaker Climax Foods on its show last night, where Stephen Colbert tried its cheese, and highlighted the controversial Good Food Awards saga. First it was a mammoth meatball. Now it's vegan blue cheese. …
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After taking measures to turn its losses around, Oatly's quarterly losses have narrowed by 39% from the previous year, and revenue swelled by 1.8% in a performance exceeding analysts' expectations. A strategic reset in China, expanded…
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Impossible Foods is considering a "liquidity event" that could see the plant-based meat giant raise more capital, go public or even be sold to another company in the next few years. As plant-based meat fights back after a difficult…
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