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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Germans & Austrians Believe Meat Consumption is Too High, But Less Than Half Think It’s Bad for the Climate
Nearly six in 10 consumers in Germany and Austria believe meat consumption is too high, but less than half think these foods are bad for the climate and plan to reduce their intake of animal products, according to new surveys. Even fewer!-->…
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Can Behavioural Science Help Us Live More Climate-Friendly Lives?
By Chiara Longoni, associate professor, marketing and social science, Bocconi University; and Kimberly Doell, senior researcher in environmental and climate change psychology, Universität Wien
Quick and easy interventions that inspire!-->!-->!-->…
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Most People Who Have Tried Cultivated Meat Say They’d Eat It Again, But Taste & Price Parity Remain Key
In a first-of-its-kind in-market study of cultivated meat, a majority of consumers who have tasted Eat Just's Good Meat chicken say they'd do it again. However, delivering on flavour and bringing down costs are the most important factors!-->…
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With New Red Packaging, Impossible Foods is Leaning Into the ‘Carnivorous Craveability of Meat’
Plant-based meat leader Impossible Foods has unveiled a complete brand refresh, with striking red packaging putting flavour and nutrition front and centre of its products.
A greater spotlight on taste descriptors, saturated fat and!-->!-->!-->…
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Lightlife Gets In On the Whole-Food Plant-Based Trend with Tempeh Mince
One of 2024's biggest plant-based trends continues to blossom, with Lightlife Foods launching Tempeh Protein Crumbles to rival its own vegan mince range amid a larger shift towards cleaner labels.
Long-standing plant protein maker!-->!-->!-->…
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Climate Quitting: This New Podcast is All About Alt-Protein Careers
With more and more people leaving their jobs or turning down new ones because of their companies' climate actions (or lack of them), a new podcast focuses on how alternative protein careers can help people who are climate quitting.
2023!-->!-->!-->…
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2024 Elections: Climate Change is All Over the Ballot This Year
From Biden vs Trump to an oil well referendum in California, climate change debate is all over the ballot in federal, state and local contests.
By Marcus Baram
In the wake of the hottest year on record, with fossil fuel!-->!-->!-->!-->!-->…
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Serving Plant-Based by Default in Colleges Can Cut Emissions by 24% and Meat Consumption by 81% – Here’s Why
A recent trial revealed that serving plant-based options by default in college and university campuses can present significant benefits for the environment – the people behind the study explain why.
Last year, catering giant Sodexo!-->!-->!-->…
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Oscar Mayer to Launch Vegan Hot Dogs via Kraft Heinz-NotCo Collaboration
Chicago-based meat company Oscar Mayer, a subsidiary of Kraft Heinz, is launching a line of plant-based hot dogs, as part of an ongoing collaboration with NotCo. They will debut at Expo West next week.
The two-year-old joint venture!-->!-->!-->…
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Plant-Based for Everyone: Burger King Germany Makes All Vegan Products Cheaper than Meat
Burger King has made all plant-based products and meals cheaper than meat across its German operations to encourage increased vegan consumption. It will develop a new flower-shaped patty with The Vegetarian Butcher to differentiate beef!-->…
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After a Year of Declining Sales, Tesco Sees Plant-Based Demand Grow
UK supermarket Tesco is witnessing a rise in demand for plant-based food, following a slight dip in sales last year. The retailer says the plant-based industry is now in its "second phase", with whole cuts a key growth point.
It's no!-->!-->!-->…
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Conventional Beef, Vegan Cheese: Can Daiya Lure In the Flexitarians with New Ad Campaign?
Continuing its flexitarian-targeting marketing drive, Canadian vegan cheesemaker Daiya might be ruffling a few feathers with its latest campaign, which features a cheeseburger with conventional beef and plant-based cheese.
"Enough!-->!-->!-->…
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Ahead of 2024 Elections, 15% of Americans Don’t Believe Climate Change is Real
Nearly 15% of Americans don't think climate change is real, with denialism highest in the central and southern US and among Republicans, according to a new study.
2024 is the year of climate elections, and the polarising conversation!-->!-->!-->…
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The Livestock Industry Spreads Disinformation to Shape Policies – Here’s How to Fix It
Misinformation is rampant in the food system, with attacks on alternative protein becoming louder and more frequent. Robbie Lockie, founder of the newly formed Freedom Food Alliance, talks about the organisation's research into meat and!-->…
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Op-Ed: What Do the Meat Industry, Far-Right and Major Internet Conspiracy Theories Have in Common?
With 2024 a year of major elections around the world, Caitlin Smith, senior campaigner at corporate watchdog Changing Markets Foundation, highlights the non-profit's research into alternative protein misinformation on social media, and why!-->…
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5 Ways Weight-Loss Drugs Like Ozempic & Wegovy Will Change the Food Industry
Semaglutide drugs like Ozempic and Wegovy are making headlines daily as more and more people get prescriptions; here's how these drugs like Ozempic and Wegovy could change the food industry.
With a third of Americans clinically obese,!-->!-->!-->…
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42% of Japanese Consumers Open to Trying Cultivated Meat, But Safety Remains Key Concern
Over four in 10 Japanese consumers are willing to give cultivated meat and seafood a taste as long as it's safe, but 58% have never heard of it, highlighting the challenge for the country's alternative protein sector.
In April, the!-->!-->!-->…
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Smashburger Jumps on Whole-Food Plant-Based Trend with Jack & Annie’s Jackfruit Burger at All 235 US Locations
US fast-casual chain Smashburger has partnered with jackfruit meat producer Jack & Annie's to debut a new burger across its locations nationwide, the latest example of a QSR embracing whole-food plant-based products.
With health and!-->!-->!-->…
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Plant-Based Meats Grow by 14% in Australian Retail, with Burgers Making Way for Deli Meats & Ready Meals
Despite facing a tough time globally, Australia's plant-based meat sector has proliferated in the last few years, with the number of products on sale in retail channels growing by 14% from 2022-23, according to alternative protein think!-->…
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54% of Europeans Avoid Plant-Based Meat Because It’s Ultra-Processed, with 65% Concerned About Health Impact
A new 17-country survey says that 65% of Europeans are concerned about the health implications of ultra-processed foods, with over half of respondents avoiding plant-based meats because they are ultra-processed.
With an increasing focus!-->!-->!-->…
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How Food and the Gut Microbiome Can Stimulate Your Body’s ‘Natural Ozempic’
By Christopher Damman, Associate Professor of Gastroenterology, School of Medicine, University of Washington
Wegovy, Ozempic and Mounjaro are weight loss and diabetes drugs that have made quite a splash in health news. They target!-->!-->!-->…
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